The general consensus in the business world, particularly for those of us with internet-based businesses, is that you must utilize email marketing and gain as many email addresses in your list for your sales funnel. Yes, building your list is important. But how many of those emails are converting to sales? Are your subscribers smacking the “buy now” or “book now” buttons? For the email marketing masters, the answer is probably a resounding “Hell Yeah!”. As for the rest, those emails that you spent hours crafting are probably collecting dust in someone’s inbox, or dare I say, in the spam folder (you know who you are!).
Emails are a great way to cultivate a relationship with current and prospective customers. There is an art to building that relationship. Your email campaign shouldn’t be a barrage of daily (and sometimes several times a day, stop it already will ya!) “please buy me!” nag mail. It is rather unprofessional, kind of scammy, and it reeks of desperation. If you happen to be an offender (don’t raise your hand, it’s ok), or are not really sure on what you should be doing, here are 5 ways to fix your email campaign today:
5 Ways to Fix Your Email Campaign
- Define the purpose of your campaign. Don’t just send a bunch of emails out all willy-nilly with no rhyme or reason. Determine what it is you want the reader to do. If it’s a newsletter, give your reader some news. Examples are updates from your blog, a schedule of upcoming events, or upcoming sales/specials, and sneak peeks of new products or services. Your email subscribers should “be in the know” before the general public, this builds relationship. They were kind enough to provide their valuable email address to you so make it worthwhile.
- Make it Pretty – Use photos and/or graphics when possible. Play with different fonts and font colors, and also font sizes. Be creative!
2a) Long, text-heavy emails are impractical and boring. Your subscribers are reading emails on their phones. Keep it short & sweet. Click To Tweet
- In case you were hard-headed and made a long message anyway, at least have links near the top of the body so the reader can click to wherever you want them to go.
- Make sure that the format works on a mobile device. Although apps like MailChimp offer a “mobile preview” while you are composing on a laptop or desktop, send a test message to yourself and check it on your phone before you send it to the masses.
- DON’T BE SPAMMY – unless you are specifically running an email course that your subscriber knows will last 3-5-7 or 14 days, don’t bombard their inbox. Even if they are too lazy to hit the unsubscribe link, they will stop opening your messages. And their email provider will probably put your messages in the spam folder anyway.
GIVE your subscribers something at the end of your email. Maybe a coupon code, a free download of some valuable information. You are in business to be in service to your clients/customers. Make them feel appreciated, and they will always open your messages!
Here’s a bonus for YOU! Book a FREE consultation and digital content audit and let’s discuss your current email marketing strategy.